DSR of the Month

Profiling the industry’s most accomplished foodservice equipment and supplies dealer sales reps. Only one will go on to be named DSR of the Year.

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John Daniel has worked in the foodservice industry for close to three decades. Although he has never been employed by a restaurant, he knows the ins and outs of a commercial kitchen as well as many cooks.

John Daniel has worked in the foodservice industry for close to three decades. Although he has never been employed by a restaurant, he knows the ins and outs of a commercial kitchen as well as many cooks.

When Tony Riggan joined Pioneer Distributing Co. after graduating college 28 years ago, he had no clue that a long, successful career as a sales rep was ahead of him.

After three years of playing football in the NFL, Mike Perrino was on a mission to find a fulfilling career. He first considered banking but, after an internship, determined it was not for him.

TriMark Foodcraft's Danny Eller built his foodservice career from the ground up.

Rosemarie Baca describes herself as the type of person who takes ownership of a situation and manages it. She started in foodservice at the age of nine working with her family's business.

Even though Brian Morehead had no sales experience, his first employer hired him because he liked what he saw. "I was a college athlete, and there were certain aspects of my personality that he liked," Morehead recalls.

Glen Philbrook of TriMark United East personifies the notion that this is a people business.

Mike Van de Bogert, regional manager for Stafford- Smith Inc. in Kalamazoo, Mich., spends a lot of his time passing along the wisdom he has gained throughout his career to the less experienced DSRs on his staff and most of them ask the same thing.

Roger Peterson, chain account director for Beltram Foodservice Group in Tampa, Fla., has a pretty straightforward theory about why he has done well enough to be named FE&S’ DSR of the Month for August.