Anne Ladd, director of tabletop and merchandising at TriMark SS Kemp, Cleveland shares her expertise.
While operators may have a good sense of glassware styles their businesses need, they should weigh several other factors when specifying these items.
Glassware can help tailor a tabletop presentation to be a unique, personal experience for customers. Unlike dinnerware, where food takes precedence, in this category, it’s as much about the glass as it is about the beverage it holds.
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