While operators may have a good sense of glassware styles their businesses need, they should weigh several other factors when specifying these items.
First, operators should consider the nature of their establishment and its beverage sales mix. Is it a fine-dining or casual restaurant? Is wine sold in greater volume than beer? Are there several varietals of wine that would require an assortment of stemware? Are there different types of craft beer that would necessitate a variety of styles of beer glasses?
Operators should determine what aspect of glassware is most important to them, such as durability, aesthetic or price, and the quantity needed.
When specifying glassware, it’s important to ask a few key questions to ensure the right glassware
is chosen to meet the needs of the establishment.
The most important questions to ask include:
- What is the beverage sales mix (beer, wine,
cocktails, etc.)? - What is the biggest problem that needs solving or the greatest opportunity regarding the beverage presentation?
- What is most important (this could be design, durability, price, or form versus function)?
- What measures are being taken to control pour and maximize profit per serving?
- How can the glassware help differentiate the operation from its competition?
