The NAFEM Show 2025 attendees visiting RATIONAL USA’s booth witnessed the company’s latest innovation, iHexagon, which combines its combi-steamer technology with microwave capabilities.

Commercial cooking equipment manufacturer RATIONAL USA adds to its sales team to support the company’s iHexagon line.

Commercial cooking equipment manufacturer RATIONAL USA hired Ryan Jacobson to serve as sales director for the company’s mountain region.

Commercial cooking equipment manufacturer RATIONAL USA made four updates to its culinary team.

Commercial cooking equipment manufacturer RATIONAL USA promoted Joseph Gomez to sales director for its central region.

Commercial cooking equipment manufacturer RATIONAL adds two corporate chefs.

Commercial cooking equipment manufacturer RATIONAL promoted six of its associates.

Commercial cooking manufacturer RATIONAL USA promoted Bill Roller and John Bero to sales director roles for its south and west divisions. These promotions take effect October 1, 2023.

RATIONAL USA made four updates to its key accounts team.

RATIONAL USA promoted Stuart Schwadron to director iVario USA, product management.

RATIONAL USA promoted Billy Buck to vice president of culinary for the company’s U.S. operations.

Foodservice equipment manufacturer RATIONAL USA made a series of personnel moves within its sales and marketing organization.

CKE Restaurants Holdings, parent company of Carl’s Jr. and Hardee’s, updated its operating structure to combine restaurant operations and supply chain under John Dunion, a 25-year company veteran. As part of this reorganization, Dunion was promoted to CKE’s chief operating officer from chief supply chain officer.

RATIONAL AG promoted Simon Lohse to executive vice president of North America from managing director of RATIONAL United Kingdom. In his new role, Lohse serves as president of RATIONAL USA. His responsibilities include overseeing strategic positioning and business operations for the United States, Canada and Mexico.

Company veteran Rune Are was appointed interim area vice president for North America and CEO for RATIONAL USA. Are replaces Markus Glueck, who will depart RATIONAL to pursue other professional interests, per a company release.

Foodservice equipment manufacturer RATIONAL promoted Justin Harkey to vice president of key accounts for North America.

RATIONAL USA appointed Ryan Elsen to the newly created position of vice president of street sales.

Alto-Shaamappointed Chris Lustberg to serve as vice president of sales – Northeast region for the Wisconsin-based foodservice equipment manufacturer.

Walter Kurtz temporarily assumes the role of chairman of RATIONAL’s super advisory board.

RATIONAL USA developed a new structure that consists of three business units, each of which will function independently and pursue its own goals.

Combi oven manufacturer creates three new functional areas.

During its Service Partner Symposium, foodservice equipment manufacturer RATIONAL recognized its top three service partners for 2013.

Glueck gets new role for the cooking equipment manufacturer.

Stadelmann moves over from HR role.

Glueck takes over for Rowland, who remains with the company. 

Industry vet takes on new role.

Chefs talk technology, menu and more.

ACF member chefs share their industry perspectives through this annual research.

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