RATIONAL AG promoted Simon Lohse to executive vice president of North America from managing director of RATIONAL United Kingdom. In his new role, Lohse serves as president of RATIONAL USA. His responsibilities include overseeing strategic positioning and business operations for the United States, Canada and Mexico.

Lohse joined RATIONAL in 2016 as managing director of the RATIONAL UK subsidiary, responsible for business operations and customer success across Great Britain and Ireland. Prior to joining RATIONAL, Lohse held various positions of responsibility at ITW, including managing director of Hobart Service in the UK.

Prior to Lohse’s appointment, Rune Are, chief financial officer for RATIONAL North America, served as interim president for RATIONAL USA. He assumed that role in December 2020 when Markus Glueck left the company to work with the ITW Food Equipment Group.