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RATIONAL USA Realigns Its Business Units

RATIONAL USA developed a new structure that consists of three business units, each of which will function independently and pursue its own goals.

 Following is an overview of each business unit:

  • Regional Sales Managers USA: This unit primarily operates its business in major metropolitan cities with the support of the company’s regional sales managers. Cathy Sexton, a company vice president, leads this business unit.
  • Business Unit Partners USA: This unit works with manufacturer rep groups and area sales managers to support RATIONAL’s business partners. Lee Baker is the vice president managing this area.
  • Business Unit Key Accounts North America: This unit works with chain accounts across the U.S. and Canada. RATIONAL hired John Ulrich to serve as the vice president leading this business unit.

 In addition, RATIONAL announced that Fredrik Rasmusson, corporate chef North America, now oversees two applications chefs who will focus on the West Coast and northeast regions while he focuses on the central region.