Multiline foodservice equipment and supplies manufacturer CFS Brands has formed an “integrated foodservice channel sales organization."
The company will use this structure to “support both distribution and end-user customers.” CFS also plans to integrate two of its lines.
Bill Colwin now serves as senior vice president of sales-foodservice distribution, leading the CFS network of sales reps. Jim Monnat, CFSP, now serves as vice president sales-foodservice distribution. Colwin has experience with Winco and Monnat with G.E.T. CFS acquired Winco and G.E.T. in October 2023. A 14-year company veteran, Jillian Wubbena now serves as senior director sales-foodservice distribution.
Vincent Del-Cid and Deb Kau will lead CFS operator channel. Del-Cid has been with G.E.T. for five years and assumes the position of senior vice president of sales-national accounts, specializing in the hospitality, entertainment and foodservice management sectors. Kau now serves as senior director of sales-national accounts, focusing on restaurant chains. She has more than 26 years of experience with San Jamar and CFS.
These channel leaders will report to Elaine Shen, executive vice president-foodservice for CFS Brands, a role she assumed earlier this year.
In addition to these organizational changes, CFS Brands will integrate Elite Global Solutions into its G.E.T. portfolio and distribution by May 2024. Together, Elite and G.E.T. will offer more than 70 collections of tabletop and serving pieces. Elite products will ship out of the G.E.T. Houston, Texas, distribution center and will be available to customers on one single purchase order.
