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January Rep Roundup

EMC Hospitality buys Hodak Sales while PMG adds to its rep network and Limelight bolsters its line card.

Socal TeamEMC Hospitality’s Southern California teamEMC Hospitality is wasting little time in growing its footprint. Weeks after rep groups PCH Solutions and Cuffari Marketing Group merged to form EMC Hospitality, the firm acquired Hodak Sales, a Southern California rep firm, specializing in heavy equipment. EMC’s line card includes smallwares, tabletop, buffet, furniture, and equipment brands.

The company will do business as EMC Hospitality. In Southern California, though, the company will go to market as Hodak Sales Inc., a division of EMC Hospitality for the heavy equipment lines. “The Hodak Sales Inc. name is a legacy brand in Southern California and it’s meaningful what Roy and his team have built in this region,” says Michael Hartman, EMC Hospitality’s managing partner - pacific northwest. “We want to honor what they have accomplished and continue to grow the business. That is why we will be keeping the Hodak name as a division of our equipment offerings at EMC Hospitality in Southern California.”

Hodak Sales operates from a 3,800-square-foot commercial test kitchen and warehouse in Huntington Beach, Calif., which will now feature the EMC Hospitality factory lineup, too. EMC Hospitality also has a test kitchen/showroom in Orange County, Calif., a showroom in downtown Los Angeles and a test kitchen/showroom in Emeryville, Calif.

As a result of the merger, EMC/Hodak will have an outside salesforce of 10 and 3 inside sales support staff serving Southern California. Overall, the company now has 22 people covering the entire West Coast, including California, Nevada, Oregon, Washington, Montana, Idaho, Alaska, and Hawaii. Roy Hodak will remain with the company as a director of equipment sales – Southern California.

“We have been in discussion with Hodak Sales Inc. for quite some time. When the industry shut down due to the pandemic, we paused our acquisition and temporarily changed to a strategic alliance. This alliance gave us an opportunity over the last couple of years to work side by side together,” says Hartman. “What became rapidly apparent was that our two agencies not only worked well together during some of the most challenging times in hospitality but started to thrive together as the industry opened back up!”

Limelight Foodservice & Hospitality added REVOL USA and Mealplak to its line card in both Illinois and Wisconsin and Venancio USA to its line card in Wisconsin. Limelight covers MAFSI Region 17, which includes Illinois (North of I-72 including Springfield), Chicago Metro, Northern Indiana (Lake, Porter and LaPorte counties) and Wisconsin (Eastern two-thirds of Wisconsin to include the cities of Madison, Baraboo, Wausau, Marshfield, Merrill and Rhinelander).

PMG (Premier Metal & Glass) added The Yes Group to its rep network. The Yes Group now represents PMG in Wisconsin and Upper Michigan, also known as MAFSI Region 18. PMG also added Helix Solutions Group to its rep network, covering Indiana, Kentucky, Ohio, West Virginia, Western Pennsylvania to State College, also known as MAFSI Region 7.