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Rep Roundup for January 20, 2021

A lot is happening in the rep world this month, including 4 Star Reps adding a principal, Eagle Frizzel and Maxwell-McKenney adding to their teams, as well as handful of rep groups updating their line cards.

Erica Monaghan has become a principal at 4 Star Reps, a Pennsylvania-based independent manufacturers’ rep firm. A company veteran, Monaghan’s career at 4 Star Reps has progressed from part-time consultant to information/marketing director to vice president and now she joins Karen VanPelt-Higgins as a principal in the firm. “While the title may be new, her support, guidance and insights have been woven into the fabric of 4 Star and I can no longer envision 4 Star’s future without her,” says VanPelt-Higgins.

Kansas-based rep firm Searles Associates changed its name to Cre8tive Hospitality Solutions and moved into a new showroom. The all-inclusive showroom can display the company’s tabletop, furniture and equipment lines in one space. The location provides a showroom experience that operators and dealer sales reps can use when researching products. 

California-based rep group Eagle Frizzel & Associates hired foodservice industry veteran Steve Herbert. His background includes working for Pacific Gas and Electric, promoting the use of Energy Star-rated equipment, and as a foodservice operator. In addition, Eagle Frizzel added a trio of factories to its line card: Globe Food Equipment Co., Krowne and Varimixer. Both Globe and Varimixer are Middleby Companies. And thanks to a partnership that kicked in Jan. 1, 2021, Globe now handles sales, marketing and distribution of Varimixer products in the U.S.

Food Warming Equipment (FWE) appointed Culinary Equipment Group to serve as its representative in Northern Illinois and Northwest Indiana. FWE manufactures equipment for food holding, transporting, rethermalizing and serving.

Limelight Hospitality Group hired Brandon Papritz to serve as a sales executive for the rep firm serving Illinois, Wisconsin and Northwest Indiana.

LTI, a manufacturer of modular and custom serving counters, fabrication, and advanced serving technologies, tapped The Fischer Group to its serve as rep group across southern California and southern Nevada, including the Los Angeles metro area and Las Vegas.

Maxwell-McKenney tapped chef Brad Daniels to serve as a chef consultant for the rep firm serving Eastern Pennsylvania, Southern New Jersey, Delaware and Upstate New York. A graduate of the Culinary Institute of America, Daniels is a chef-professor at Drexel University, where Maxwell-McKenney maintains a test kitchen. Daniels background also includes working with the Vetri Family Restaurant Group.

Mundial added two new firms to its rep network. Clemens Profit Group will represent Mundial in Northern Illinois and Eastern Wisconsin. Greenwald Sales and Marketing will represent Mundial in Indiana, Kentucky, Michigan, Ohio, Western Pennsylvania and West Virginia.