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The Lowdown on Lodging Trends - Rational

Satisfying Guests, One Bite at a Time

Imagine, after a long day of traveling, you finally make it to your hotel, famished. You grab a spot at the bar, place your order and moments later enjoy a hot and freshly prepared meal. After your satisfyingly mouth-watering dinner, you relax in your room for the evening. You arise early the next morning and find a vast breakfast spread of crispy bacon, juicy sausage, freshly prepared quiche and oven-fresh croissants in the lobby. After enjoying your delicious breakfast, you grab a coffee-to-go and think to yourself: I would definitely stay here again.

scc 101 buffet unloading container 08Whether you’re preparing an elegant meal, bar food, snacks, or anything in between, the compact and efficient SelfCookingCenter® is the ideal machine for hotels.How can a hotel win over its guests' hearts like the story above? Simple, through enhancing its offerings, especially when it comes to foodservice. Full-service hotels have the ability to offer and efficiently execute fine dining à la carte, 24-hour room service, banquets and buffets, snacks and bar food, and breakfast and brunch, while still being profitable at the end of the day. "This does not require hotels to have a wide range of kitchen equipment or increase their kitchen footprint in order to do so. Any kitchen can prepare an array of exceptional foods easily and efficiently with just one appliance: the RATIONAL SelfCookingCenter® combi oven," states Markus Glueck, executive vice president for RATIONAL North America.

Richard Raymond, executive chef of the Seaport Hotel, World Trade Center in Boston, prepares over 100,000 meals per year using SelfCookingCenter® units. "What I like most about the RATIONAL is what it can do. Everybody wants something different to eat. Whether it is preparing a Mexican lunch or dim sum for the evening, the SelfCookingCenter® will do everything for you. Since you can prepare a variety of foods, you can program the oven toward the food you want to cook. It also helps when it comes to the food quality — less shrinkage and the food does not come out dry," says Raymond.

For select service hotels looking to improve upon their continental breakfast, for example, RATIONAL also offers a compact-size model, called the SelfCookingCenter® XS. This allows operations to serve high-quality, fresh foods within a small footprint, since it can be placed on a countertop, mounted to a wall or integrated into the cabinetry. "We strive to be the ideal kitchen partner by providing a product that offers maximum customer benefit. With the SelfCookingCenter®, full and select service hotels have the opportunity to expand and enrich their menu offerings, while still being cost-effective and delivering a memorable customer experience, which is a key value proposition for frequent travelers," adds Glueck.

www.rationalusa.com