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Denny’s Café: Facts of Note

Denny's Cafe Facts of Note

Opened: November 12, 2010, Orange, Calif.

Headquarters: Spartanburg, S.C.

Units: Orange and Livermore, Calif.

Number of Franchised Units: To be determined (Denny's traditional units are 90 percent franchised.)

Size: 3,500 square feet; others will range from 2,800 square feet to 3,500 square feet

Transactions: 700 to 800 per day projected

Average Check: $7.90, in line with base brand for this area. Also available are $2, $4, $6 and $8-dollar value menus

Menu: About one-half of the traditional Denny's items, including Grand Slam Breakfast; value menu; pancakes, eggs, quesadillas, biscuits and gravy with hash browns; and cranberry-apple chicken salad

Hours: 7 a.m. to 10 p.m. weekdays; 7 a.m. to midnight, Friday and Saturday. Hours will vary by location

Staff: 40, with seven to ten individuals per shift depending on volume and time of day

Total Unit Cost: 35 percent of the cost of traditional units (specific numbers not available)

Equipment Investment: 23 percent reduction of cost as compared to traditional units

(As of January 5, 2011)