Culinary Equipment Group adds to its line card, while Zink Foodservice announces a promotion. Plus, updates from RATIONAL and Unox.
Culinary Equipment Group, an Illinois-based manufacturers’ rep firm, has added Norlake and Master-Bilt to its line card. It now represents the two refrigeration lines, which are part of the Refrigerated Solutions Group, in Northern Illinois and Northwestern Indiana.
RATIONAL USA expanded the role of Alliance Foodservice Equipment in its rep network. Alliance Foodservice Equipment now represents RATIONAL in Ohio, Kentucky, West Virginia, Western Pennsylvania, also known as MAFSI Region 6, effective July 7, 2025. It also represents RATIONAL in Michigan and Indiana. Alliance Foodservice Equipment was formed when Premier Foodservice Solutions and Dick Stanley & Associates merged. Premier represented RATIONAL in MAFSI Region 6 prior to the merger.
Commercial cooking equipment manufacturer Unox named Tampa-based Synergy Food Service its manufacturers’ representative for Florida, which falls under MAFSI Region 13.
Zink Foodservice promoted Stephanie O'Donoghue, CFSP has been promoted to regional vice president – Illinois and Wisconsin, per an announcement the company shared on LinkedIn. O’Donoghue joined Zink in 2024 when it purchased Rep Concepts, an Illinois-based rep firm.
