Five factories have updated their rep networks: Fisher Manufacturing, Hoshizaki, Robot Coupe, Salvajor and Unox. Plus, Preferred Marketing Group adds two to its team.
Fisher Manufacturing added Eaton Essentials and Smallwares to its rep network. Eaton Essentials now represents Fisher Manufacturing in Florida, with the exception of the state’s Panhandle area, also known as MAFSI Region 13.
Hoshizaki America will change its sales representation strategy in Pennsylvania, transitioning both Eastern and Western Pennsylvania from an independent distribution model to a distribution center model supported by dedicated manufacturer representatives, effective August 1, 2025. As part of this strategic shift, Professional Reps will represent Hoshizaki in Western Pennsylvania (MAFSI Region 2) and Tri-State Marketing will represent Hoshizaki in Eastern Pennsylvania (MAFSI Region 4).
California-based rep firm Preferred Marketing Group added Bryan Cruz and Denise Russel. Cruz serves as a business development representative in the firm’s Southern California region. Russel is part of PMG’s business development rep team working in the firm’s San Diego and Palm Desert areas.
Robot Coupe USA added LMS Associates to its rep network. As a result, LMS now represents the manufacturer of commercial food processors and preparation equipment in Arkansas, Louisiana, Mississippi, and western Tennessee, also known as MAFSI Region 14.
The Salvajor Company expanded the territories two of its reps cover. Premier Foodservice Group now represents Salvajor in Georgia, in addition to North and South Carolina. Also, Pro Reps west added Northern California to the territories it covers for Salvajor. It had previously represented Salvajor in Southern California.
Commercial oven manufacturer Unox added HELIX Solutions Group to its rep network. HELIX now represents Unox in the Ohio Valley region, which includes western Pennsylvania, West Virginia, Ohio and Kentucky.



