EMC Hospitality and SESCO update their leadership teams, while Hoshizaki America and BSI and Foodservice Holdings add to their rep networks. Plus, Greenwald Sales & Marketing adds a product category to its line card.

BSI and Food Service Holdings (FSH) added Atlas Hospitality Reps to its network of independent manufacturers’ reps. Atlas now represents BSI and FSH in Texas and Oklahoma, also known as MAFSI Region 15. BSI and FSH manufacture food guards and custom server solutions.

Jennifer Galanis joined EMC Hospitality as a partner in the leadership for the multi-market rep firm serving the West Coast. Galanis will work as part of EMC’s Southern California team focusing on its hospitality division. Her foodservice industry experience spans more than 21 years. Notably, Galanis served as chief growth officer with TriMark USA, a Massachusetts-based foodservice equipment and supplies dealer. EMC also hired Hailey Huddock to serve as its corporate marketing manager. Huddock’s background includes working as a digital brand manager for a consulting firm.

Greenwald Sales & Marketing added furnishings to its product offerings. The manufacturer’s rep firm now represents Oak Street Manufacturing, an Iowa-based maker of restaurant furniture, in Ohio, Indiana, Michigan, Kentucky, West Virginia, and Western Pennsylvania.

Hoshizaki America added Professional Reps to its rep network. Professional Reps now represent Hoshizaki America in Indiana, Kentucky, Michigan, and Ohio.

Ohio-based rep firm SESCO introduced Dan Farmer as its president. Farmer previously served as the firm’s executive vice president and he succeeds Kevin Leonard, a 40-year industry veteran who plans to retire on March 31, 2025, per a company release. SESCO also promoted company veterans Rylie Church to vice president of sales and Mike Rykaceski to vice president of business development. Farmer’s 30-plus years of foodservice industry experience includes leadership roles at Applebee’s, Commercial Parts and Service, Middleby Corporation and Allpoint’s.