One Source Reps adds to its line card, while Alto-Shaam, Refrigerated Solutions Group and Southern CaseArts update their rep networks. Plus, Elevate Foodservice Group adds to its sales team.

Alto-Shaam expanded its relationship with Master Marketing. As a result, Master Marketing now represents Alto-Shaam in North Carolina and South Carolina (MAFSI region 11). Master Marketing also represents Alto Shaam in Alabama, Florida Panhandle, Georgia, and East Tennessee (MAFSI region 12).

Elevate Foodservice Group hired Christopher Kasik, CFSP, to serve as a regional sales manager. Kasik comes to Elevate from VitaMix Commercial. His foodservice industry experience spans more than 15 years and includes working with Cadco and TecnoEKA.

Philadelphia-based rep firm One Source Reps has added warewashing equipment manufacturer Insinger Machine Co. to its line card.

Refrigerated Solutions Group (RSG) added Premier Foodservice to its rep network. Premier now represents RSG’s Norlake and Master-Bilt refrigeration lines in California and Nevada.

As part of its continued growth in the foodservice industry, Southern CaseArts, a maker of heated and refrigerated display equipment, added ten rep groups to its network. They include:

• Platinum Marketing Company: MAFSI Region 4, which includes Pennsylvania (Except West of State College and Pittsburgh), New Jersey (Trenton and South), Delaware (MAFSI Region 4)
• Lindox Siegel: MAFIS Region 12, which includes Alabama, the Florida Panhandle, Georgia and Tennessee (except West)
• B & G Distributing: MAFSI Region 14, which includes Arkansas, Louisiana, Mississippi, Western Tennessee
• Illinois Culinary Equipment: MAFSI Region 17, which covers the Chicago Metro area.
• Food Service Alliance: MAFSI Region 22, which includes the California areas of Kern County South, Los Angeles Metro; Clark County Nevada and Hawaii. FSA also has MAFSI Region 24 for Southern CaseArts. This includes California, North of Bakersfield and Nevada, North of Clark County.
• Pioneer Sales Co.: MAFSI Regions 1, which includes Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. PSC also represents Southern CaseArts in MAFSI Region 2, which includes Upstate New York and Western Pennsylvania.
• Florida Agents: MAFSI Region 13, which covers Florida, including The Panhandle.
• SP Sales Canada: MAFSI Region 26d, which covers Ontario and Ottawa.
• Agence Innov: MAFSI Region 26e, which includes Quebec and Ottawa, Region 26, the Atlantic portion of Canada.
• Simpson-Wilson: MAFSI Region 26c, which includes the Canadian regions of Manitoba, Lakehead and Saskatchewan.