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Rep Roundup for May 17, 2024

4-Star reps updated its line card as well as its personnel. Meanwhile, BSI, MPM Foodservice Equipment and Winston Foodservice all update their rep networks.

Philadelphia-based 4 Star Reps added Mercer Culinary and Barfly to its line card and promoted Steve Heraty to director of sales. Mercer Culinary’s product line includes culinary tools and accessories. Barfly, a division of Mercer Culinary, specializes in bar tools and accessories. In his new role as director of sales, Heraty will lead the sales team and drive business growth initiatives.

BSI and Food Service Holdings, Inc. added Foodservice Equipment Agents to its rep network. F.E.A. now represents the maker of food guards and custom servery solutions in Southern California and Southern Nevada, also known as MAFSI Region 22.

MPM Foodservice Equipment added three firms to its rep network in support of its PizzaMaster line. 4-Star Reps now represents PizzaMaster in Pennsylvania from State College to the Eastern portion of the state, as well as in Trenton, N.J., Southern New Jersey and Delaware. High Sabatino now represents PizzaMaster in West Virginia, Maryland and Washington, D.C. And Specialized Foodservice and Hospitality now represents PizzaMaster in Wisconsin and the Upper Peninsula of Michigan.

Winston Foodservice, added TLC Marketing Inc. to its network. TLC will represent Winston Foodservice in the Canadian markets of Alberta, Manitoba, Saskatchewan, and Thunder Bay, Ontario.