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Rep Round Up for March 11, 2024

Chrane and Preferred Source add to their teams, while Ignite and Johnson Pike add to their line cards. Plus, Perlick updates its rep network.

Chrane Foodservice Solutions hired Camille Burgoyne to lead the Texas-based rep firm’s marketing team. Burgoyne’s background includes previously serving in a marketing capacity for TurboChef, per a Chrane release. Most recently, she did freelance marketing for various industry manufacturers.

Ignite Foodservice Solutions added the ITW Food Equipment Group brands to its line card. Ignite’s ITW representation kicked off in the Pacific Northwest region on March 1, 2024. Ignite will begin representing ITW in the Mountain states on April 1. Ignite covers MAFSI Regions 20 and 25, the Mountain and Northwest regions respectively.

Rep firm Johnson Pike added American Range, a Hatco Company, to its line card. Johnson Pike covers Arizona, Colorado, Idaho, Montana, New Mexico, Wyoming and El Paso, Texas.

Perlick added a new firm to its network of independent manufacturers’ reps and expanded its coverage with another firm. Chrane Foodservice Solutions now represents Chrane in Texas and Oklahoma. In addition, Total Source now represents Perlick in Las Vegas. The firm already represents Perlick in Colorado, Utah, Wyoming, Arizona, New Mexico, and Texas (El Paso). These updates come on the heels of Perlick expanding its coverage with Premier, a Northern California-based rep firm. Premier now covers Perlick in Southern California and Nevada (excluding Las Vegas Proper).

Texas-based rep firm Preferred Source made an addition to its roster and its line card. The company hired Brian Monnat to serve as institutional sales/marketing manager. Monnat spent 20 years at TriMark across multiple divisions in a variety of roles, including street sales, institutional sales, corporate marketing, and managed strategic accounts. In addition, Preferred Source now represents American Range and Winston in Texas and Oklahoma, also known as MAFSI region 15.