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Rep Roundup for March 1, 2024

Premier Foodservice expands its roster as well as its territory. Chrane and PRNW add to their line cards while Winston welcomes a pair of new rep firms. Also, Thermo-Kool updates its rep network.

Chrane Foodservice Solutions added Structural Concepts to its line card. Chrane now represents the maker of refrigerated and heated food display equipment in Texas and Oklahoma.

Performance Reps Northwest made a variety of line updates across its territories. PRNW now represents Champion and Bi-Line in Alaska, Oregon and Washington; Moyer Diebel in Alaska, Hawaii, Oregon and Washington; Nemco in Alaska, Hawaii, Idaho, Oregon and Washington; Winston Industries in Alaska, Hawaii, Oregon and Washington and Thunder Group in Alaska, Hawaii, Idaho, Montana, Oregon and Washington.

Premier Foodservice, an Oakland, Calif.-based rep group, added three new hires as the firm expanded into the southern portion of the state. In addition, Premier now represents Perlick in Southern California. Tyler Jenkins, a former regional sales manager for Duracold and most recently a manufacturer’s sales rep for Lund-Iorio will serve as the company’s first Southern California-based territory sales manager. Mike Nelson will serve as a project estimator focusing on Perlick bar design and beer systems, covering the Southern California territory. Robert Perez, a former corporate chef for Black Bear Diner and more recently, a sales consultant for Sysco will serve as a territory sales manager working in the San Francisco Bay area.

Thermo-Kool added Forbes Hever & Wallace to its rep network. As a result, Coppell, Texas-based FH&W now represents Thermo-Kool in Oklahoma and Texas (except El Paso). Located in Laurel, Miss., Thermo-Kool manufactures walk-in refrigeration and blast chillers and shock freezers.

Winston Foodservice added two firms to its network of independent manufacturers' reps. First Market Group 14 now represents Winston in Arkansas, Louisiana, Mississippi, and Western Tennessee. In addition, Preferred Source now represents Winston in Texas and Oklahoma.