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Rep Roundup for January 15, 2024

BSE bolsters its line card, while Carpigiani and The Fiero Group add to their rep networks. Also, Chrane Foodservice Solutions and Stiefel Associates add to their teams.

BSE Mid-Atlantic now represents Marra Forni representative in MAFSI Region 5, covering Maryland, Virginia, and Washington, D.C. This marks the third BSE office that now represents Marra Forni. BSE also represents Marra Forni MAFSI Regions 2, 3, and 4.

Carpigiani, an Ali Group company, added a trio of distributors to its sales network. Ice Cream Solutions of NE is part of the Carpigiani sales network in Maine and New Hampshire. HESS MM INC. represents Carpigiani in Missouri and southern Illinois. And PHT Systems represents Carpigiani in southern California. They additionally offer high-quality equipment from other leading manufacturers, along with essential items for operation and maintenance.

Texas-based rep firm Chrane Foodservice Solutions hired Matt Burden to serve as director of strategic relationships, working with factories and customers alike.

EMC Hospitality, a Southern California rep group, hired Joe Ronquillo to serve as an institutional and chain territory manager for its equipment sales division. EMC also hired Niko Scholey to serve as territory manager – distribution sales for San Diego. Ronquillo to EMC Hospitality, most recently as the equipment specialist for US Foodservice. In his new role, Scholey will primarily be calling on distributors and dealers in the San Diego market.

The Fiero Group added ASM Culinary Equipment to its rep network. ASM Culinary now represents The Fiero Group in Maryland, Virginia, and Washington D.C., also known as MAFSI Region 5. The Fiero Gro specializes in pizza baking ovens and dough processing equipment.

Stiefel Associates Inc. hired Mark Baltimore to manage sales for the Michigan-based rep firm in Indiana. For the last 20 years, Baltimore worked for Cracker Barrel as district manager. Baltimore’s diverse foodservice industry background also includes working in HVAC and as an owner-operator of three Fazoli restaurants for five years.