Alto-Shaam tapped Brian Newland to serve in the newly created role of senior vice president of national accounts for the Wisconsin-based foodservice equipment manufacturer.

In this newly created role, Newland will lead and manage Alto-Shaam’s national chain account team. He also assumes responsibility for growing Alto-Shaam’s business among targeted regional and national chains including those in the quick-service restaurant, supermarket retail and convenience store segments.

Newland brings more than 30 years of experience to his new role. He spent more than 19 years at snacks manufacturer Shearer Foods, working his way up to the role of senior vice president of retail sales.