Tom Curtis has been appointed president of Burger King U.S. and Canada. Earlier this year Curtis joined Burger King as chief operating officer.

“I’m extremely impressed by the quality of our team and the partnership we have with our great franchisees,” said Curtis in a release. “Together, we will work to accelerate the performance of the Burger King brand through an intense focus on our guest experience and success on five key priorities. We intend to play to our distinctive heritage and strengths, evolve our menu to deliver exceptional taste and value in key dayparts, streamline our operations to provide our guests with a consistent, quality experience, accelerate our digital integration – led by the nation-wide launch of our Royal Perks loyalty program, and drive the transformation of our restaurant network with high quality locations, exciting design and high ROI for our franchisees.”

Prior to joining Burger King, Curtis spent 35 years with Domino’s Pizza.