New York-based manufacturers’ rep firm BSE Marketing is expanding into MAFSI region 2 (upstate New York and Western Pennsylvania) through the formation of a new division, known as BSE North.

Helping lead the new division is Joe Niedzwiecki, formerly president of Food Equipment Reps (FERS). He will serve as managing director for BSE North. Also joining the BSE North team are former FERS team members Kacey and Bill Holmes, who will work in sales, and Patti Rhone, who will serve as office manager, working from Rochester.

In addition, Chef Ryan Dougherty, also formerly of FERS, is now part of the BSE North team, joining the firm’s five other chefs from BSE’s two sister divisions, New York Metro and Greater Philadelphia.

BSE North has yet to release its line card but expects to do so soon.