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December 2020 Rep Roundup

A new rep firm emerges in New England, while Thermo-Kool and UNOX update their rep networks. Plus, Nordon taps a foodservice industry veteran to fill a key sales and marketing role.

Longtime independent manufacturers’ rep Mitch Marcotte has formed Elevate Foodservice Group. This rep firm services Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, also known as MAFSI Region 1. Joining Marcotte at Elevate Foodservice Group are James Dwyer, end-user specialist and corporate chef, and Maureen Carcione, director of operations. Elevate’s line card includes IRINOX, RATIONAL and Tablecraft. The company will continue to look for lines that encompass equipment, smallwares and tabletop.

Limelight Hospitality Group added Sculptware to its line card in Illinois, Wisconsin and Northwest Indiana.

Foodservice industry veteran Scott Watson was appointed executive vice president of sales and marketing for Nordon, a Pennsylvania-based rep firm and distributor with a broad line card. Watson has spent 34 years in the foodservice industry, including 20 years with Gelmarc, 10 years with Aramark and 4 years with Singer Equipment Co. In his new role, Watson will focus on developing new business. He will also focus on cultivating new relationships and maintaining existing ones. Among his first orders of business is developing a new website for the company, which is expected to go live early next year. As a rep firm Nordon serves Pennsylvania (except west of State College and Pittsburgh), New Jersey (Trenton and south) and Delaware, also known as MAFSI region 4.

Thermo-Kool added MarkeTeam Foodservice to its network of independent manufacturers’ reps. Vancouver, Wash.-based MarkeTeam will represent Thermo-Kool in Alaska, Hawaii, Idaho and Oregon. It will also represent Thermo-Kool in Canada’s British Columbia region.

Commercial oven manufacturer UNOX added three new firms to its network of independent manufacturers. Now representing UNOX are: Dickie Enterprises, in Texas and Oklahoma (MAFSI Region 15); FESMA – Food Equipment Sales Marketing in Florida (MAFSI 13) and Viola Group Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont (MAFSI Region 1).