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FE&S delivers relevant news of the day to the foodservice equipment and supplies marketplace.


September's Rep Roundup

Equipex, Gaylord Industries and Marra Forni all update their representation and Limelight Hospitality emerges as a new rep firm serving the Midwest.

Equipex expanded the role of Ellsworth Marketing/CGA Reps. The firm now represents Equipex in Western Tennessee, Mississippi and Louisiana, also known as MAFSI region 14. Ellsworth Marketing/CGA Reps also represents Equipex in Alabama, Georgia, other parts of Tennessee and the Florida Panhandle, also known as MAFSI Region 12. Equipex manufactures countertop cooking equipment, professional induction cookers/warmers, warming displays and patented countertop ventless hood systems.

Gaylord Industries added VHF Sales to its network of independent manufacturers’ reps. VHF now represents Gaylord in the states of Iowa and Nebraska as well as the Wisconsin counties of Grant and Crawford and South Dakota counties of Union, Lincoln and Minnehaha. 

A new rep firm has emerged in the Midwest. Headed by principal Michelle Perrone, Limelight Hospitality Group covers Illinois, Wisconsin and Northwest Indiana, also known as MAFSI region 17. The company focuses on both front- and back-of-the-house products. The firm is continuing to build its line card.

Marra Forni added two new firms to its network of independent manufacturers’ reps. Pro-Pacific Agents now represents Marra Forni in the Pacific Northwest, and Pro-Reps West now represents the manufacturer of commercial brick ovens in California and Nevada.

Oneida Hospitality Group inked an exclusive sales and distribution agreement with Rabco Foodservice Limited for Canada. Andrew Allen, vice president of Oneida Hospitality Group, serves as the country manager for Canada and will continue in that role during and after the transition. Kitchenware and tabletop products remain a key focus area for Rabco.

Premier Metal and Glass hired Cimenet USA Manufacturer Rep Group to handle the company’s business in the Caribbean, Mexico, Central America and South America.

Mundial made two updates to its rep network. North Star Commercial Agents now represents the cutlery manufacturer in the Upper Mid-Central region, which includes North Dakota, South Dakota, Minnesota, and Western Wisconsin. Zink Foodservice Group expanded the territory in which it represents Mundial to include eastern Wisconsin.