BK Resources, Electro Freeze and Everidge expanded their rep networks. Other rep groups making news include Helix Solutions Group, Pecinka Ferri Associates and the Wallin Group.
BK Resources, a manufacturer of foodservice and plumbing equipment, added Desert Peak Marketing to its network of independent manufacturers’ reps. Desert Peak Marketing now represents BK in the Texas market of El Paso, New Mexico, Colorado, Utah, Wyoming, Montana, Idaho and Arizona – also known as MAFSI Region 20. In addition, BK presented YBR Marketing of New York with its 2019 Rep of the Year Award.
H.C. Duke & Son/Electro Freeze added Zink Foodservice to its network of independent manufacturers’ reps. Columbus, Ohio-based Zink Foodservice will represent Electro Freeze in Ohio, Michigan, Northern Kentucky, Northern Illinois, Wisconsin, West Virginia, Indiana and Western Pennsylvania.
Koehler-Borden & Associates has become the rep firm for Everidge and its line of products in Kentucky, Ohio, Western Pennsylvania and West Virginia. Everidge’s product lines include Thermalrite, ICS, and Preprite. Koehler-Borden is located in North Canton, Ohio.
Pecinka Ferri Associates, a manufacturers' rep serving the metropolitan New York as well as the New Jersey and Connecticut markets, added Concordia Beverage Systems, Synesso, Ss Brewtech and Jade Range to its line card. Each of these brands is owned by Middleby Corp.
Tania Nelson, formerly director of marketing communications at Cambro, joined the Wallin Group to head up marketing communications and strategic planning for the rep firm that serves the Arkansas market. The Wallin Group’s territory includes Louisiana, Tennessee, Arkansas and Mississippi. Nelson is based in Northwest Arkansas.