Great dealer sales reps are problem-solvers for their clients. From major decisions like right-sizing a piece of equipment to a particular menu application to day-to-day problems like making sure the dishes are getting clean or food is being stored properly, DSRs can have a huge impact on an operation’s overall effectiveness.

Our FE&S 2023 DSR of the Year, Scott Hall, epitomizes this kind of collaborative selling approach by bringing his knowledge and experience as an operator and a chef to his customers every day. Please enjoy reading Scott’s story beginning on page 18.

Of course, DSRs aren’t the only ones who can positively impact an operation’s success. Consultants, dealers, manufacturers’ reps and service agents all play a unique role in influencing the important decisions that can either make or break an operation.

So, what if you find yourself in such a role and you’re not a chef and you don’t own your own restaurant, but you would like to be able to offer advice and information to someone who does?

Well, as Yogi Berra once famously said, “You can observe a lot by watching.”

On Sept. 28, FE&S will host a webcast, as we do just about every year, on food safety. As a reminder, all of our webcasts are free to subscribers and available on demand at FESmag.com.

For those looking for knowledge that can really help operator clients, this can be a tremendous resource. Editorial Director Joe Carbonara will discuss the state of food safety with a panel of experts who will share their real-world experience on the subject. Information that is worth passing on.

Also in September, on Sept. 19, we will be in Chicago conducting our FE&S Tour the Trends, which I have to tell you is shaping up to be a fantastic day. Join us on the socials.

All the best,

Maureen