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16 Handles Names New Franchising VP

Feierstein joins self-serve yogurt chain.

Self-serve frozen yogurt chain 16 Handles named Larry Feierstein its vice president of franchise development. Feierstein, with more than 30 years of experience working with startups and quick-service restaurant companies, will oversee franchise development and assist franchisees in establishing, managing, and growing regional territories.

Feierstein's background includes working with Buttercup Bake Shop, a Manhattan cupcake and specialty bakery, and Dunkin' Donuts, where he managed and built sales and franchise operations for its Chicago and West Coast locations.

16 Handles operates 23 locations across New York, New Jersey, Connecticut, Maryland, and Florida.