Farmer formerly director of business development for Commercial Parts & Service.

Dan Farmer is the new strategic director of business development for fixxbook, a technology company that provides a web platform and community for facilities managers to find commercial contractors and manage credentialing.

Farmer comes to fixxbook from Commercial Parts & Service, where he served as director of business development for the Cincinnati-based commercial kitchen equipment repair company. Farmer also was a member of the Board of Directors for CFESA, the Commercial Food Equipment Service Association.

In his new role, Farmer will identify and develop new partnerships and industry-specific offerings as well as manage the company's contractor mentoring and educational programs. He will also assist the fixxbook sales and marketing team with the roll out of fixxbook Private Network.