Shula Burger is the newest member of Don Shula's team of restaurants.

Multi-concept foodservice operator Don Shula is looking to capitalize on consumers' growing love affair with hamburgers by launching Shula Burger, a quick casual burger chain.

Shula Burger will begin franchising immediately in Florida and other parts of the southeast as well as the northeast with the goal of having more than 100 locations in development across the country within five years, according to a company release.

The Shula Burger menu will include gourmet and veggie burgers, chicken sandwiches and salads. Customers will also have the chance to build their own burger.