Paris Baguette introduced Zac Sulma as chief operating officer for the French-inspired bakery cafe.

Zac SulmaIn his new position, Sulma will look to scale Paris Baguette’s operational processes as part of the chain’s plans to reach 1,000 locations by 2030. Paris Baguette has “nearly 260” units, per a company release.

“The number one goal for me, as we work toward 1,000 cafés, is to do that effectively. It’s not just a 1,000-unit finish line; our focus is on getting there with efficient, high-performing cafés while maintaining the operational performance of our current locations,” Sulma said in a release.