Rachel See was introduced as vice president of marketing for PRIDE Centric Resources, a dealer-based foodservice equipment and supplies buying group located in Colorado.

Rachel See Earlier this year, PCR teamed with the National Association of Food Equipment Dealers to develop Alignity Group, a dealer-based purchasing co-op.

See most recently served as vice president of marketing at Diversified Foodservice Supply (DFS). In this role See led marketing for such brands as AllPoints and TundraFMP. In her new role, See will apply her experience in the dealer community “to build scalable marketing strategies, enhance digital engagement, and deliver measurable growth for shareholders across the PCR and Alignity network.”

“With the formation of Alignity Group, we’re focused on delivering stronger, more scalable marketing services for a broader network of dealers. I look forward to helping our members grow through smarter digital strategies, measurable programs, and creative campaigns that drive real results,” See said in a statement announcing her hiring.