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ITW FEG Updates Dealer Sales Team

ITW Food Equipment Group appointed Ray Peden to serve as its U.S. vice president of its Dealer Sales Organization. In this role Peden will lead the ITW FEG dealer sales team in support of ITW’s Hobart, Traulsen, Baxter, Vulcan and Wolf lines.

Ray PedenRay PedenFor the past eight-plus years, Peden served as president and general manager of SEB Professional Americas. Prior to his time the SEB Professional Americas, Peden spent seven years with Franke Coffee Systems North America, where he held positions of progressive responsibility ending with two years as president, business unit leader.