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Cracker Barrel Updates Structure and Leadership

Cracker Barrel made a series of organizational and personnel moves that the casual dining chain says will “streamline the leadership team and better support the field.”

Doug Hisel, previously vice president of field operations, was promoted to sr. vice president of store operations. In this role, Hisel oversees field operations and operations services. Hisel is an 18-year veteran of Cracker Barrel and over the course of his career has held a variety of positions of increasing responsibility. As Cracker Barrel reorganizes its operations team, the company restructured some responsibilities and eliminated the role of sr. vice president and chief restaurant and retail operations officer previously held by Cammie Spillyards-Schaefer.

Thomas Yun will rejoin Cracker Barrel as vice president of menu strategy and innovation, replacing Matthew Banton. Yun previously served in this role at Cracker Barrel from 2022 to 2024.

Heather Hager, vice president of retail and design, and Heather Gammon, vice president of demand planning, will each take expanded roles within the company and will absorb the responsibilities of Laura Daily, sr. vice president, chief merchant and retail supply chain, following her recently announced retirement.

“This transition reduces layers in the organization as we bring a hyperfocus on ensuring both every plate served and every interaction with our guests reflects the care and quality we stand for,” said Julie Masino, president and chief executive officer of Cracker Barrel in a statement.