Jerrod “Jay” Wong will become chief operations officer for Applebee’s Neighborhood Bar + Grill, effective September 15, 2025.
In his new role, Wong “will focus on driving consistency, accelerating growth, and working closely with his team and franchisees to elevate restaurant performance and deliver a seamless guest experience across the system,” per an Applebee’s release.
His background includes leadership experience with a variety of hospitality-driven brands, including Four Seasons, Starwood/Marriott Hotels and Exclusive Resorts.
Applebee’s also appointed Michelle Chin to serve as chief marketing officer, effective September 2, 2025. Chin will lead Applebee’s full marketing strategy, including national advertising, digital and social media, menu innovation, and integrated campaigns, the release added. Her background includes working with Starbucks, Godiva and Unilever.
