Daniel Short was appointed director of consultant services for Welbilt’s Beverage-Air, Victory Refrigeration, Champion Industries, and Bi-Line Systems brands, all of which are Welbilt companies. In addition, Logan Noll will be promoted to vice president of sales for Beverage-Air and Victory Refrigeration, effective September 1, 2025.

Over the past two years, served as regional sales and educational development manager for Beverage-Air and Victory Refrigeration. Prior to that, Short spent nearly seven years as a marketing director for the Champion Industries and Bi-Line Systems teams. In his new role, Short will focus on fee-based consultant firms and key end users through targeted industry association events, company educational seminars and on-site visits, per a company release.

Noll joined Beverage-Air and Victory in August 2022 and, in December 2024, was promoted to director of sales.

These personnel moves come on the heels of Korey Brownless being named president of Beverage Air and Victory.