Multiline foodservice equipment manufacturer Electrolux Professional Group tapped company veteran Alex Edwards to serve as director of sales for the general market in the Americas.

Edwards has more than 20 years of experience across Unified Brands and Electrolux Professional Group. (In 2021 Electrolux Professional Group acquired Unified Brands.) During that time, Edwards has held a wide range of roles, most recently serving as director of sales, national chain accounts. Edwards’ other roles include design specialist, Randell product manager, chain account sales manager.

In this new role, Edwards will lead Electrolux Professional Group’s regional sales director team.