International Dairy Queen (IDQ) hired Art D’Elia to serve as chief operating officer in the U.S. and Canada.

Prior to joining IDQ, D’Elia spent seven years at Domino’s Pizza where he led the international business and served as chief marketing officer. He also was chief marketing officer at Danone Dairy UBN (United Kingdom, Ireland, Belgium, Netherlands, Luxembourg) and held several marketing, corporate strategy, and development roles at PepsiCo.

In his new role with IDQ, D’Elia will lead a team of nearly 275 DQ employees in operations, training and marketing.

“His proven record of success in the quick-service restaurant industry paired with compelling marketing leadership in consumer packaged goods will elevate our franchise business to the next level and deliver on our vision to become the world’s favorite quick-service restaurant,” said Troy Bader, president and CEO at International Dairy Queen.