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Portillio’s Names COO, Prepares for new Location

Portillo’s hired restaurant industry veteran Tony Darden to serve as chief operating officer for the fast-casual chain, effective Dec. 9, 2024.

Tony Darden Named New COO of Portillo'sA seasoned industry leader with more than 30 years of experience with multi-unit restaurant concepts, Mr. Darden will play a pivotal role in enhancing operations as Portillo's accelerates its strategic nationwide expansion. He will begin work with the brand on December 9, 2024.

Darden joins Portillo’s after serving as COO for Jack in the Box, where he oversaw systemwide operations for more than 2,200 locations across 21 states. During his Jack-in-the-Box tenure, Darden led a variety of initiatives, including implementing AI order-taking systems, per a Portillo’s release. His background also includes serving as president of MOOYAH Burgers, and COO positions at Taco Bueno and Sun Holdings. Darden served as vice president of operations at Panera Bread.

Portillo’s operates more than 80 restaurants across 10 states. Later this month, the chain plans to open what it describes as its “Restaurant of the Future” in Grapevine, Texas. This location will feature a smaller design, kiosk ordering, a grab and go area as well as seating for customers who opt to dine on-premises.

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