Tropical Smoothie Cafe hired Max Wetzel to serve as chief executive officer.
Wetzel succeeds Charles Watson, who is stepping down as CEO after more than 16 years with Tropical Smoothie Cafe. Most recently, Wetzel served as CEO of CKE Restaurants Holdings, Inc., parent company of Carl's Jr. and Hardee's.
Additionally, the fast-casual brand announced that Roland C. Smith has joined its board of directors. Smith has more than 25 years of leadership experience including serving as CEO at such companies as Wendy's/Arby's Group, Inc., Wendy's International, Inc. and Office Depot, Inc.
