Hoshizaki America appointed Seth Sawyer to serve as director of product management — refrigeration and Lori Northeim has been director of marketing for the Georgia-based manufacturer of commercial ice machines and refrigeration equipment.

Sawyer’s background includes more than 15 years of product management experience with companies such as Char-Broil, Spectrum Brands, and MasterBilt.

Northeim’s prior experience includes working at Elmer’s Products Inc. and Fiskars Garden and Outdoor Living.

These personnel moves came on the heels of the Hoshizaki Alliance, of which Hoshizaki America is a part, promoting Bret Eldridge to vice president of strategic accounts and hiring Dianna Nielsen to serve as vice president of global accounts.