Flexeserve hired Conrad Randell to serve as its sales manager for the U.S. and Canada.

A seasoned sales professional with more than 30 years of experience, Randell’s resume includes stints with HM Electronics, Taylor Company and Frozen Beverage Dispensers.

In his new role with Flexeserve, Randell assumes responsibility for what the company describes as all “non-retail foodservice sectors throughout the U.S. and Canada, including c-stores, QSRs, express grab-and-go, colleges, stadiums, workplaces.”

These moves come a few months after Flexerve hired Rachel Paul to serve as key accounts manager.