Anna Pata was appointed to the newly created role of chief commercial officer for Carpigiani North America, a Welbilt company that makes gelato equipment.

In her new role, Pata will develop and lead Carpigiani’s sales and marketing activities.

Pata has more than 20 years of experience in the dessert ingredient and supplies industry, per a company release. She most recently served as the director of sales at Barry Callebaut. Pata began her career at PreGel America, where she led the sales and marketing teams during the company’s growth and expansion in the North American market.