Hoshizaki America promoted Steve Wright manager, strategic dealers, hired John Blizzard to serve as manager of strategic sales and named Kevin Geyer an area sales manager.

Wright’s foodservice industry background spans more than 26 years, including the last two with Hoshizaki as an area sales manager.

In his new role, Blizzard will work “with the Hoshizaki regional sales team and Hoshizaki’s channel partners to drive new business initiatives within national chains, consultants, and the medical channel,” per a company release. His foodservice industry experience spans more than 20 years and includes roles working with a manufacturer, a rep and a dealer.

In his new role, Geyer will work in Hoshizaki’s Michigan territory. With more than 18 years in the industry, Geyer joins Hoshizaki from Parks Maintenance, where he sold foodservice equipment.