Looking to better leverage its internal resources and accelerate its growth, multiconcept operator Inspire Brands realigned its corporate structure across three key areas: brands, commercial and company restaurants and growth.

In a release announcing this move, Inspire said these steps will help the company “fully leverage the core strategic capabilities provided” by its data and technology-enabled platform.

“This revised organizational structure positions us for accelerated growth and will further enhance the advantages of our tightly integrated shared services platform,” said Paul Brown, co-founder and chief executive officer, Inspire Brands.

The changes include promotions and expanded responsibilities for two executives: Scott Murphy, chief brand officer, and Dan Lynn, chief commercial and restaurant officer. Christian Charnaux will continue in his role as chief growth officer.

As chief brand officer, Scott Murphy will oversee all brands in the United States with the brand presidents of Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic reporting directly to him, along with the brand head of Baskin-Robbins.

As chief commercial and restaurant officer, Dan Lynn’s responsibilities will expand to include Inspire’s nearly 2,200 company-operated restaurants and communications. He will continue to lead Inspire’s commercial group, which includes demand generation, product management, data and analytics, customer marketing, and digital retail.

Inspire feels aligning the company and commercial restaurants “accelerates the company’s ability to lead from the front by using company restaurants as a testbed for innovation. This translates to faster progress and operational improvements for the benefit of the entire brand in both company and franchise-owned restaurants.”