TriMark USA made a series of personnel moves, including three promotions and one new hire. These moves come just a few weeks after TriMark promoted Tom Wienclaw to CEO.
TriMark promoted Howard Cantrell to executive vice president for its newly combined South/West Region. Mike Siegel and Kevin Connor were promoted to executive vice president for the North Region and senior vice president for revenue management and business analytics, respectively. Additionally, TriMark hired Tim Welsh to serve as senior vice president for project and contract bid sales.
In his new role, Cantrell assumes the responsibilities for the South Region from Karen McCain, executive vice president. McCain “will lead several key strategic initiatives,” per a release.
Cantrell joined TriMark in 2019 as the senior vice president and general manager for TriMark Distribution West, overseeing sales and distribution for the R.W. Smith and Economy Divisions. In 2021, Cantrell was promoted to president of TriMark’s Orange County Division.
Connor spent the past four years serving as TriMark’s vice president of profit improvement. In his new role Connor will oversee the dealer’s supplier council, continue his work managing customer account reviews and “support of the regional deal desks for project quoting and reporting, and develop custom analysis leveraging internal sales and purchasing data.”
As executive vice president of the North Region, Siegel will oversee the Adams-Burch, Hockenbergs, Kemp, Marlinn, and United East Divisions of TriMark. He will also be part of the dealer’s executive leadership team. Siegel has more than 45 years of foodservice industry experience. In 1976 he joined Marlinn, which at the time was a family business that TriMark would acquire in 1998. He was named president of the Marlinn Division in 2001.
Working from the TriMark South/West Division, most recently served as chief development officer at Crunch Fitness. Welsh also founded Urban Vision Development, LLC. His background includes working for WD Partners as vice president of development, Walgreens as senior director of store development, Sweetgreen and The Coffee Bean & Tea Leaf vice president of real estate and store development, Qdoba Mexican Eats as chief development officer Qdoba Mexican Eats. Tim most recently held the Chief Development Officer position at Crunch Fitness.
