Multiconcept operator Yum! Brands will promote Sean Tresvant to Taco Bell Division chief executive officer, effective January 1, 2024.

Tresvant, who currently serves as global chief brand and strategy officer for Taco Bell, will succeed Mark King, who has announced his decision to retire at the end of 2023. As CEO, Tresvant will assume global responsibility for driving Taco Bell’s growth strategies, franchise operations and overall performance.

Tresvant joined Taco Bell in January 2022 as global chief brand officer. He was promoted to an expanded role as global chief brand and strategy officer earlier this year. In this most recent role Tresvant has overseen Taco Bell’s strategy, food innovation, architecture and design and global communications functions as well as the Taco Bell International business. Prior to joining Taco Bell, Tresvant spent more than 15 years in leadership roles at Nike including chief marketing officer of the Jordan Brand.

King joined Taco Bell in 2019 after leading global sporting goods businesses with adidas.