New Age Industrial hired Jeff Erber to serve as Western regional sales manager-foodservice.

Erber’s career spans 28 years and includes 22 years of sales experience. His background also includes product development and engineering. In his new role Erber will work with New Age Industrial’s network of independent manufacturers’ reps as well as participate in industry trade shows and attend buying group meetings.

Erber, who also holds three foodservice equipment patents, will also play a role in new product development, per a company release. “Jeff has extensive sales management experience. His background in product development will be a huge asset since more than 30% of our business is custom,” says Cathy O’Shia, vice president of sales-foodservice for New Age Industrial, which is an aluminum extruder and fabricator of storage and transportation equipment.