As the latest step in further developing its presence in the U.S. and beyond, foodservice equipment manufacturer Flexserve appointed chef Adam Dyer as director of culinary for its Americas business.

“This is vital for Flexeserve Inc., as we enhance the presence of our culinary support within the Americas. Chef Adam will not only assist our customers in improving the food experience but also support dealers within our network to deliver the culinary expertise that is a trademark of our business,” said Dave Hinton, president of Flexeserve’s Americas subsidiary. Hinton joined Flexeserve, which manufactures hot food holding equipment found in c-stores and other operator segments, in November 2022.

Dyer will head up the soon-to-open culinary support center at Flexeserve’s Southlake, Texas, headquarters location, working with customers from North, Central and South America. “The Culinary Support Center is a state-of-the-art facility that will mirror what we have at our Global HQ in the UK,” Hinton added.

Dyer’s foodservice career spans more than 30 years and includes training under master chefs and roles in naval aviation.