Playa Bowls introduced Mark Belanger as president of the superfruit bowl concept with more than 165 units across 20 states.

Most recently, Belanger served as president of global development at Craftworks Restaurants and Brewery Group, where he led the company's franchise development strategy. Belanger’s career also includes roles at Barnes and Noble Booksellers, Dunkin' Brands and Starbucks, where he held various positions in operations.

Playa Bowls’ was founded in 2014 and features a menu that includes acai bowls, green bowls, pitaya bowls, coconut bowls, juices and smoothies.