Multiconcept operator WOWorks created two chief brand officer positions to oversee its two groups of six restaurant brands, as well as handle the day-to-day operations for these concepts. Two company veterans were appointed to fulfill these roles.

Lauriena Borstein will serve as chief brand officer for Saladworks, Frutta Bowls and Zoup! Eatery. She previously held the position of senior vice president at WOWorks and general brand manager of Saladworks and Frutta Bowls.

John Geyerman will serve as chief brand officer for Garbanzo Mediterranean Fresh, The Simple Greek, and Barberitos Southwestern Grille and Cantina. He previously served as senior vice president of operations for WOWorks and general brand manager for Garbanzo Mediterranean Fresh and The Simple Greek.

In addition, WOWorks created two vice president of marketing roles. Lori Kern will serve as vice president of marketing for Saladworks, Frutta Bowls and Zoup! Eatery. Mark Kreiner is now vice president of marketing for Garbanzo Mediterranean Fresh, The Simple Greek and Barberitos Southwestern Grille and Cantina.

These moves come on the heels of WOWorks acquiring Barberitos Southwestern Grille and Cantina and Zoup! Eatery in May of 2022.